​​All About ZARS LONDON 

 

Established by Shazana Nawaz in 2020, ZARS LONDON is dedicated to innovative design. Recognizing the limitations of traditional neckties, we have reimagined the accessory to elevate your outfit.

 

Our ties utilize unique shapes and textures to enhance your overall look and provide a striking finish to any outfit.

 

While much is said about the significance of necktie colours, we wanted to introduce a fresh perspective by offering a diverse range of shaped and textured ties to enrich your collection.

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At ZARS LONDON, we believe true luxury should never be rushed. In a world driven by fast fashion and mass production, we choose a slower, more intentional path, one rooted in craftsmanship, rarity, and enduring style.

 

Each ZARS LONDON piece is meticulously handmade, ensuring that no two are identical. The entire process, from cutting materials to the finished product, takes approximately up to 14 hours per piece.

 

Handmade and produced in strictly limited quantities, released through carefully considered limited drops. This ensures that every design remains rare, intentional, and never overexposed. Once a piece is gone, it is not endlessly restocked,  it becomes part of a fleeting moment in the brand’s story.

 

We do not create for seasons or trends alone; we create statement pieces designed to be treasured, collected, and remembered. From the selection of fabrics to the final stitch, every tie reflects hours of artistry and dedication. By working in small batches, we preserve the exclusivity of each creation while rejecting the excess of overproduction.

 

ZARS LONDON is for those who understand that true luxury lies in restraint , in owning something deliberately made, rarely seen, and impossible to replicate. These are not simply accessories, but wearable works of art, designed to leave a lasting impression.

 

Luxury is not about having more. It is about owning something few will ever have the chance to own.

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What does the word ZARS LONDON symbolize?

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The name ZARS is an acronym representing the four most compassionate, honest, and resilient individuals in Shazana's life: her mother, her late grandmother, her brother, and herself. The "London" represents the birthplace of this creative vision. Our ties are thoughtfully designed with shirts in mind, making them a versatile accessory suitable for everyone.

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Our commitment to transparency

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At ZARS LONDON, we consider transparency a mark of true luxury.

Our imagery is intentionally left unretouched, with only minimal adjustments to lighting for accuracy. We do not enhance, alter, or refine the natural character of our products.

Each hand-embroidered piece is presented exactly as it exists, allowing its craftsmanship to speak without interference.

It is a conscious choice, and a defining element of our identity.

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So join us in changing the history of the necktie by owing your every own unique necktie.