​​All About ZARS LONDON 

 

Founded by Shazana Nawaz in 2020, ZARS LONDON is an independent British fashion label creating distinctive accessories and apparel inspired by craftsmanship, individuality, and artistic expression.

 

What began with handcrafted neckties has evolved into a growing collection of accessories and apparel. While neckties remain at the heart of the brand, ZARS LONDON now offers a broader range of pieces, each created with the same commitment to thoughtful craftsmanship, timeless design, and individuality.

 

Known for its distinctive designs, ZARS LONDON combines traditional artisanal techniques with contemporary styling to create pieces that blur the line between fashion and wearable art. Many designs feature intricate hand embroidery, zari work, beadwork, pearls, crystals, and embellishments, with some taking over ten hours to complete by hand.

 

Today, ZARS LONDON pieces have been worn by internationally recognised talent and featured in leading publications, while remaining committed to small-batch production and considered design.

Established by Shazana Nawaz in 2020, ZARS LONDON is dedicated to innovative design. Recognizing the limitations of traditional neckties, we have reimagined the accessory to elevate your outfit.

 

We believe true luxury should never be rushed. In a world driven by fast fashion and mass production, we choose a slower, more intentional path, one rooted in craftsmanship, rarity, and enduring style.

Handmade and produced in strictly limited quantities, released through carefully considered limited drops. This ensures that every design remains rare, intentional, and never overexposed. Once a piece is gone, it is not endlessly restocked,  it becomes part of a fleeting moment in the brand’s story.

 

We do not create for seasons or trends alone; we create statement pieces designed to be treasured, collected, and remembered. From the selection of fabrics to the final stitch, every tie reflects hours of artistry and dedication. By working in small batches, we preserve the exclusivity of each creation while rejecting the excess of overproduction.

 

ZARS LONDON is for those who understand that true luxury lies in restraint , in owning something deliberately made, rarely seen, and impossible to replicate. These are not simply accessories, but wearable works of art, designed to leave a lasting impression.

 

Luxury is not about having more. It is about owning something few will ever have the chance to own.

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What does the word ZARS LONDON symbolize?

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The name ZARS is an acronym representing the four most compassionate, honest, and resilient individuals in Shazana's life: her mother, her late grandmother, her brother, and herself. The "London" represents the birthplace of this creative vision. Our ties are thoughtfully designed with shirts in mind, making them a versatile accessory suitable for everyone.

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Our commitment to transparency​

At ZARS LONDON, we consider transparency a mark of true luxury.

Our imagery is intentionally left unretouched, with only minimal adjustments to lighting for accuracy. We do not enhance, alter, or refine the natural character of our products.

Each hand-embroidered piece is presented exactly as it exists, allowing its craftsmanship to speak without interference.

It is a conscious choice, and a defining element of our identity.

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So join us in changing the history of the necktie by owing your every own unique necktie.

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Our packaging 

At ZARS LONDON, we believe thoughtful design extends beyond the garment itself. Our pieces are presented using simple, minimal packaging that protects the product without unnecessary waste. Rather than excessive branded materials, we focus our resources on craftsmanship, quality, and longevity, creating pieces designed to be worn, treasured, and kept. It is a small reflection of our commitment to mindful consumption and a slower, more considered approach to fashion.