Editorial
ZARS LONDON has been recognised by leading publications and tastemakers across the industry. Explore our curated collection of press features, editorials, and interviews that celebrate our craftsmanship, vision, and commitment to excellence. Each article reflects the artistry and distinction that define our brand.
Couture Troopers
"Behind the growing recognition is a bigger ambition. Nawaz isn’t simply making ties. She’s questioning why artistry, embellishment and collectability have long been associated with womenswear while men’s accessories have largely remained understated."
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InStyle Germany
"Instead of understated business elegance, they're all about individuality and the joy of styling" (translated to English)
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Harpers Bazaar
"For London, she traded the animals for rubies, picking out a black tie from Zars London decorated with red gemstones, pearls, and crystals. The funky piece added a bit of color to her classic Simone Rocha suit."
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Miami Fashion Spotlight
"The rise of ZARS London luxury ties marks a powerful shift in contemporary fashion... In an era where individuality and artistic expression dominate fashion, ZARS London stands out as a trending luxury label. Instead of following conventions, the brand elevates the necktie into a collectible accessory—one that blends craftsmanship, storytelling, and bold design."
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"At a time when fashion continuously seeks new meaning, few brands manage to transform a classic element into something truly disruptive. It is within this space that ZARS London emerges, a British label redefining the necktie not as an accessory, but as an artistic expression."
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Soigné Middle East
"Julia Roberts walked out in London wearing a black blazer, pleated shorts, and a crystal-embroidered necktie—and suddenly, everyone remembered that ties can, in fact, be fun. The piece came from ZARS LONDON, a British accessories label that’s rewriting the rules of tailoring one bejewelled knot at a time."
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Marie Claire
"I love that you're still in sync. The tie is beautiful, too.
JR: Thank you, it's Zara London.
AE: No, ZARS London!
JR: [Laughing] Oh, not Zara. ZARS London."
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IN STYLE GREECE
"Recently, Roberts took to the streets wearing a signature tie. It was like a trinket. Playful and at the same time, bordering on jewellery. (Translated to English)"
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South China Morning Post
"Robert paired her dark blazer and matching pleated shorts with a handmade, crystal embellished tie from Zars London, a British accessories label founded by Shazana Nawaz in 2020."
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Lucire
"Shazana Nawaz’s Zars London brand has had an A-list boost, as Julia Roberts was seen donning one of its signature ties. "
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LEURR
"Styled by Elizabeth Stewart, Roberts stepped out in a chic Simone Rocha suit featuring a black blazer with pearl-detailed buttons and matching high-waisted shorts—a nod to her early ‘90s tailoring era. The ensemble struck the perfect balance between classic and daring. But it was the tie—a black silk number from Zars London, lavishly decorated with ruby-toned gemstones, pearls, and crystals—that truly stole the spotlight."